Door: John Borthwick & Benjamin Weil (1994 – 1998)
https://anthology.rhizome.org/aeda-web
“äda ‘web was a platform for online artworks, experimental literature, publishing, and even exhibitions. It functioned within an internet startup as a “digital foundry” that commissioned artists to work directly with web designers and developers to explore the internet as medium and distribution channel.
This collaborative approach allowed äda ‘web to diverge from conceptions of net art as a distinct field of practice: it included works from artists who focused on digital media and from artists for whom net engagement was a welcome extension of their conceptual practice.”

“Taking its name from Lady Ada Augusta Lovelace, who is often described as the first computer programmer, äda ‘web commissioned and hosted an extraordinary range of experiments with the internet’s form and function.”