Research Project, Video Installation | 25′ 38″ | 2023-2025
Door: S()fia Braga
“Platform Workshippers merges the compass diagram, a critical tool for mapping user positions, with the mystic Tree of Life, reimagined as a cosmology of the digital world structure and the users’ souls. Through a selection of “Workshippers” archetypes, this hybrid symbolic system reflects the ritualized and mystified structure of platform labor, revealing how the pursuit of attention, influence, and monetization often mirrors acts of esoteric devotion.
The neologism Workshippers, a fusion of “worship” and “work”, highlights the emotional and spiritual dimensions of digital labor, where personal life becomes indistinguishable from productivity, and the self is continually offered up to the algorithm in a cycle of exploitative rituals.”
https://sofiabraga.com/projects/workshippers
