Door: BBDO Berlin for Fashion Revolution
“Thinking about the bad conditions of textile production while buying clothes: With this aim Michael Schachtner an his team from the agency BBDO Berlin built a turquoise-coloured T-shirt vending machine at Berlin Alexanderplatz in Germany. The teaser was a T-shirt for only two euros. On inserting the coin into the machine, the potentional constumers did not get a t-shirt but a 20 second video with nightmarish images showing the conditions under which textiles are often produced. Afterward the viewers could chose between “buy“ or “donate“. About 90 per cent of all people who had wanted to buy a T-shirt cheaply at the vending machine ended up deciding against the purchase. The results of the experiment were documented in a video, which sparked a big discussion amidst consumers and between consumers and producers.”
