https://subvertisers-international.net/zap-games/
“Born in Brussels, Belgium, the ‘ZAP Games’ is a framework for creating interventions against corporate advertising spaces in our streets. ‘ZAP’ is french for ‘Zone Anti-Publicité’ / Anti-Advertising Zone.
The rules are simple: over two weeks in the run up to Black Friday (28 November 2025) individuals gather in teams which act against the outdoor advertising industry – and their world. Using a gaming format, all action reports and photos are collated on this website and disseminated through social media.
Each team can register their actions under 8 Action Categories. In 2024, around 27 actions took place in 13 cities around the world, and award ceremonies were held in London and Brussels to celebrate the actions and reward the winners.”
https://subvertisers-international.net/wp-content/uploads/2025/10/2025-ZAP-GAMES-Explainer-md.pdf
