Cow Clicker

Door: Ian Bogost.

“What is Cow Clicker?

Cow Clicker is a Facebook game about Facebook games by the author and game designer Ian Bogost. It was first released in July 2010 as both satire and playable theory of social games circa that era.

You get a cow. You can click on it. In six hours, you can click it again. Clicking earns you clicks. You can buy custom premium cows and timer overrides through micropayments. Cow Clicker is Facebook games distilled to their essence.

Wait, what? That’s ridiculous.

Oh, come on. Back in 2010 it was a little startling, maybe. Now computers click on cookies absent human players, and people endlessly swipe dollar bills on their iPhones. In fact, so many years hence, Cow Clicker probably seems so normal as to be ordinary, even boring by today’s standards.

Of course people would click a cow every six hours. Why wouldn’t they? All we do anymore is click on things.”