Disrupting Business

http://data-browser.net/db05.html

“The concept ‘disruption innovation’ further develops the logic of creative destruction for the digital age in recognition of complex forces that disrupt the market in unexpected ways. For example, one can easily
identify how innovation patterns have been combined with the socialization of labour in the Web 2.0 business model and generated enormous profits for the global empires of Google, Apple, and the like—companies steeped in the logic of creative destruction. Moreover it is interesting to note that the same companies are amongst those who use offshore tax evasion described by Paolo Cirio. As he expresses it: “If we can’t stop corporations from hiding in the Cayman Islands to avoid taxes, we all need to become pirates.””

“The collapse of the economy clearly runs deeper than the financial consequences and reveals a broader appropriation of language and social practices. As our contribution to this discussion, we hold on to the inherent
paradoxes of business as a political project in itself, and an opportunity to imagine new creative solutions able to play with its significations. Our concern is to deal with business in this way as (artistic) material for reinvention, and to stress the challenge for critical aesthetics in terms of reimagining key business concepts such as disruptive innovation. To do things with business in this way is to focus on the inherent paradoxes—to disrupt the unethical dynamics of capitalism itself”

http://data-browser.net/pdf/DB05_Disrupting_Business.pdf