“Marcuse strongly criticizes consumerism and modern “industrial society”, which he claims is a form of social control. Marcuse argues that while the system we live in may claim to be democratic, it is actually totalitarian. A form of technological rationality has imposed itself on every aspect of culture and public life, and has become hegemonic. Our identification with this hegemonic ideology of modern industrial society, this ideology doesn’t only represent a form of “false-conscious”, yet rather has succeeded in becoming reality.
Modern industrial societies have furthermore created an “affluent society”, which in increasing comfort have disguised the exploitative nature of the system, and have therefore strengthened means of domination and control. Modern “affluent society” therefore limits opportunities for political revolution against capitalism.”