“This convinced me that TripAdvisor was a false reality – that the meals never took place; that the reviews were all written by other people like me. However, they’re not, of course – they’re almost all completely genuine. And there was one other factor that seemed impossible to fake: the restaurants themselves. So I moved on.
And then, one day, sitting in the shed I live in, I had a revelation: within the current climate of misinformation, and society’s willingness to believe absolute bullshit, maybe a fake restaurant is possible? Maybe it’s exactly the kind of place that could be a hit?”
https://www.vice.com/en/article/434gqw/i-made-my-shed-the-top-rated-restaurant-on-tripadvisor
