Society Centered Design

“All around us we see signs that patriarchal capitalism and exploitative business models place profit over privacy, and efficiency over agency. They pit individuals against the collective. At their core, they are hierarchical and exclusionary.

We designed tools and frameworks to help us see the world in new ways, but they also changed how we think. We shaped frameworks, and in turn they shaped us. 20th century approaches like design thinking, human-centered design, and jobs to be done too often look at people solely as individuals. Or, worse yet, only as consumers. They don’t consider people in relation to their communities or to wider society. And society itself is ignored by design.”